Valley Rock Festival (also known as VRF) is held annually on the last weekend of July. Sharing many artists, the festival is arranged by 9 Ent, which is Smash Corporation, and in close coordination with Japanese Fuji Rock Festival. In 2009 on the festival’s maiden year, there were some controversies regarding the festival's split from neighboring Pentaport Rock Festival. However the festival’s sponsor changed to Mnet media in 2010 and CJ E&M in 2011. VRF has been successful and has grown into one of the South Korea’s biggest music festivals.
VRF had taken place at Jisan Valley Ski Resort, in Icheon, Gyeonggi Province, South Korea. So it had been called JVRF. The resort is in Icheon for the administrative district; however, it is closer to Yongin. And VRF is held in Daebu Sea Breeze Theme Park located in Daebudo, Ansan, Gyeonggi Province.
There are three stages at the festival. The first stage is a Big Top Stage that is a main stage outside. Headliners perform on that stage. Another stage is a Green Stage that is smaller than the Big Top Stage. There is also an Open stage for amateur singers.
Tickets to the festival are restricted to four tickets per person. Ticket sales are divided into three phases. The first phase of ticket sales, called Early Bird, is without announcements. That sale is on the Internet usually starting in February. Headliners and other musicians are notified gradually until the third phase of ticket sales. They sell three days passes and day tickets. They do not sell day tickets at first and camping is not available for day tickets. There are also ticket booths on that day. Disabled people get discounts up to 50% off.
Catering, and some retail services are provided by various small companies, typically mobile catering vans, with food stalls on site. From 2010 on, people at the festival can only buy goods or food with T-money cards.
Apollo 18, Commonground, Copy Machine, Crash, Crying Nut, Fall Out Boy, Jimmy Eat World, Jun Jack and Highside, Pia, Starsailor, Straightener, T.A.Copy, Weezer.
The Airborne Toxic Event, Basement Jaxx, Deli Spice, Film Star, The Human Instinct, Johnnyroyal, Kim Chang-wan Band, Lee Han Choul and RunRunRunAways, Mate, Pidgeon Milk, Vassline, Vodka Rain, Windy City.
Asian Kung-Fu Generation, Bulnabang Star Sausage Club, Dr. Core 911, Gunamgwayeo Riding Stella, Jang Gi-ha and the Faces, Jet, Mongoose, Oasis, Patti Smith, Priscilla Ahn, Sister's Barbershop, Yozoh, Zitten.
3rd Line Butterfly, Belle & Sebastian, Broccoli You Too?, Bulnabang Star Sausage Club, Diane Birch, Guckkasten, Lee Seung Yeol, Martina Topley-Bird, Massive Attack, Romantic Punch, Seoul Electric Band, Sugardonut, Vampire Weekend, Vesper DJ.
Apollo 18, Art Of Parties, Crash, Friction, Island City, Jang Gi-ha and the Faces, Matzka, Mutemath, Pet Shop Boys, Pia, Sister's Barbershop, Vanila Unity.
Achime, Corrine Bailey Rae, Galaxy Express, The Hiatus, Im Joo-yeon, Jaejoo Boys, Kula Shaker, The Moonshiners, Muse, Neons, Park Myeong-su w/ Infinite Challenge members and IU, Schizo, Taru, Third Eye Blind, toe.
9mm Parabellum Bullet, Apollo 18, Atari Teenage Riot, The Chemical Brothers, Crash, DJ Doc, Envy, Gunamgwayeo Riding Stella, Huckleberry Finn, The Moonshiners, The Music, Nunddeugo Cobain, Quruli, Telepathy.
Asian Kung-Fu Generation, Arctic Monkeys, Banban Project, Bigmama, Daybreak, Dear Cloud, Feeder, Jaurim, Jung Won-young Band, The Koxx, ONE OK ROCK, Pia, Priscilla Ahn, SPYAIR, Taz, Thieves Like Us, Ukulele Picnic, Yellow Monsters, Zitten.
10cm, Amadou & Mariam, CSS, Deli Spice, Guckkasten, Incubus, Jang Gi-ha and Faces, Jeong Jinwoon, Jimmy Eat World, Kim Wan-Sun, Kingstone Rudieska, Monni, Ogre You Asshole, Schedule 1, Skawars, Suede, SKULL.
Achime, Beat Burger, Black Bag, The Black Skirts, Common Ground, Daze47 w/ Brown Eyed Girls, Deulgukhwa, Elvis Costello and the Imposters, Glen Check, Hologram Film, James Iha, Kim Chang Wan Band, Loro's, Lowdown 30, M. Ward, NEGOTO, Peter Pan Complex, Radiohead.
Apollo 18, eAeon, Harry Big Button, Hollow Jan, Idiotape, James Blake, Juck Juck Grunge, Lee Juck, Lucid Fall, Monkey Beatz, Motion City Soundtrack, Owl City, Peppertones, Spyair, The Strikers, Taru, We Got Underwear And Lots Of Girls.
13 Steps, Beady Eye, Boom Boom Satellites, Busker Busker, [Champagne], Hanumpa, Jang Pil-sun, Los Lonely Boys, Monkeyz, Monni, Nell, Park Soyu, Sekai no Owari, Slowdown Channel, The Stone Roses, Yellow Monsters.
18gram, 3rd Stone, Cat Power, The Cure, Daybreak, DIIV, Fantastic Drug Store, Lee Ji-hyung, M.I.B, Polyphonic Spree, Remnants Of The Fallen, Reflex, Roy Kim, The Solutions, Spring Summer Autumn And Winter, Vampire Weekend, Whowho, The xx.
3rd Line Butterfly, 9 And The Numbers, Achime, Asian Chairshot, Bulldog Mansion, Bullssazo, Dear Cloud, Galaxy Express, Han Hee-jung, Hologram Film, Lena Park, My Bloody Valentine, Nell, No.1 Korean, Pia, Primary & Zion.T & Yankee & Rhythm Power, The Ratios, Skrillex, Stereophonics.
2nd Moon, Coheed and Cambria, Commonground, Foals, fun., Guckkasten, Hurts, Idiotape, Moodsalon, Nine Inch Nails, Peppertones. Priscilla Ahn, Romantic Punch, Shaun(from The Koxx) & Born Kim, Steve Vai, TOKiMONSTA, Yoo Seung-woo.